Higher Education News

Best Practices for Retargeting in Higher Education

4 min read

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their...

Best Practices for Retargeting in Higher Education
Reducing the Impact of the Enrollment Cliff

09.30.2021

Reducing the Impact of the Enrollment Cliff

6 min read

Benjamin Boivin

As the global population continues to grow, higher education professionals and enrollment management consultants have...

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Does Your School Have Brand Ambassadors?

09.28.2021

Does Your School Have Brand Ambassadors?

4 min read

Julia Sachs

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...

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How to Use Giveaways to Promote Your Institution

09.16.2021

How to Use Giveaways to Promote Your Institution

4 min read

Chelsea Castonguay Stanhope

When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their...

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How to Get Your School on More ‘College Wish Lists’

09.07.2021

How to Get Your School on More ‘College Wish Lists’

4 min read

Julia Sachs

What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at...

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