In today’s student recruitment landscape, the smartest strategies aren’t about choosing between in-person or online — they’re about leveraging both. By blending physical presence with digital power, universities can meet prospective students on their terms and across borders.
On-campus and in-person events are still important — they always will be. But virtual fairs continue to be a key tool for widening reach, boosting visibility, and connecting with global prospects. At Keystone Education Group, we’re seeing more institutions successfully adopt a hybrid approach to reach students from all backgrounds, interests, and locations.
Virtual events may have gained momentum during the pandemic, but they’ve stayed relevant because they continue to deliver results.
The benefits of virtual student fairs and events:
Global outreach without travel costs
Targeted audience segmentation by subject, location, and level of study
Direct engagement through live chats, online presentations, and multimedia resources
Data-driven insights with real-time metrics and lead tracking
Students love the ease and accessibility of online fairs. Whether they’re limited by distance, budgets, or time zones, virtual events give them an opportunity to explore universities they might never visit in person. It’s about choice, convenience, and reaching institutions that fit their goals.
FindAUniversity and Keystone International's 2024 Virtual Global Study Fair brought in thousands of attendees from every corner of the globe. These students weren’t just browsing — they came ready to engage, ask questions, attend webinars, and gather key information to guide their application decisions. From undergraduate to PhD level, the interest is strong and growing.
Online events continue to offer an ideal platform to connect with international prospects who are researching earlier and exploring more options — all from the comfort of their homes.
One of the biggest strengths of our Virtual Global Study Fair is how adaptable it is. Whether you’re looking to maintain a consistent international presence or go big with a high-impact campaign, we offer packages that scale with your needs.
From prominent booth placements and sponsorships to advanced targeting options, you can tailor your involvement to match your institution’s goals and budget.
Looking to stand out? Our upgraded profiles allow you to showcase your upcoming open days, course offerings, and key events directly on your institution’s page — all part of our comprehensive advertising package.
These enriched profiles are seeing a significant uptick in traffic and engagement. Students are actively searching for ways to connect, and this feature makes sure they have all the details they need to take the next step with you.
Of course, face-to-face interactions still matter — which is why within Keystone Education Group we continue to run our Postgrad LIVE events organised by FindAUniversity in UK cities during Autumn and Spring, plus study abroad student fairs through our agents in Scandinavia, and showcases for student athletes through Keystone Sports.
These fairs offer in-person opportunities to speak directly with students, and when combined with our Virtual Global Study Fair (happening October 23–24), you get the best of both worlds: immediate, in-person conversations paired with global, long-term digital visibility.
Joining both formats lets institutions:
Strengthen their presence across multiple platforms
Keep engagement going beyond the live event
Reach students who can’t travel to physical locations
Complement their in-house recruitment efforts
Tap into a more diverse and international student base
Your own campus events and virtual sessions are crucial — but our platform opens doors to a much wider pool. With our extensive student reach and Keystone Education Group partnership, your brand stays in front of qualified, interested students at every stage of their decision-making journey.
If virtual engagement isn’t yet part of your 2025 recruitment plan, now’s the moment to reassess. Online fairs are not just a holdover from the past — they’re a forward-focused solution for modern recruitment. And when paired with strategic in-person outreach, they become a powerhouse for reaching students worldwide.
Ready to expand your reach in 2025? Let’s talk about how our October events — and our broader virtual tools — can support your recruitment goals and help you connect with the students who matter most.