State of Student Recruitment Report
Pre-register for the 2026 State of Student Recruitment Report
Enter your details to get exclusive access to our annual State of Student Recruitment Report - launching at NAFSA 2026. We will email you a copy of the report when it is published.
The report will be available from Thursday 28th May
What's inside the report?
Global student mobility trends and emerging study destinations
Understand how international student flows are shifting in 2026, including which destinations are gaining ground on the traditional 'top 4', so you can benchmark your positioning, identify new source markets, and allocate recruitment resources where demand is growing.
Channel and platform preferences by student segment
Find out exactly which communication channels and social media platforms resonate most with undergraduate, Master's, and PhD audiences. Stop guessing and start building campaigns that reach the right students, on the right platforms, at the right stage of their journey.
What drives students to choose an institution, and what holds them back
Get a clear picture of the motivations and barriers shaping students' decision-making, from graduate outcomes and rankings to peer reviews and post-study work pathways. Use these insights to sharpen your messaging, address objections before they arise, and differentiate your institution more effectively.
How students research and make their final decision
Discover which information sources carry the most weight at each stage of the decision journey, from AI-powered search to live chat on university websites, so you can optimize your digital presence and invest in the touchpoints that actually move students closer to applying.
Who should read the report?
Higher Education professional working across the student ecosystem, including:
- Deans, Directors & Heads of International
- Marketing & Communications teams
- Student Recruitment & Admissions teams
- Enrollment Management
- Student Experience & Engagement teams
- Social Media Managers
- International Partnerships & Pathway teams
- Regional Recruitment Managers
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