Attract more students with smarter Social Media — register for our live higher ed webinar on February 19th.

250px-University_Centre_of_the_Westfjords_logo

Fourteen applications in
five months for University
Centre of Westfjords

0
Applications in five months
0
Average leads per month
0
Direct click throughs
0

Online impressions

0

Direct click throughs

0
Clicks to School website

Via TikTok Social Media Campaigns

Download PDF version
250px-University_Centre_of_the_Westfjords_logo

University Centre of the Westfjords, situated in Iceland, offers Master's programs in Marine Coastal and Marine Management, and Coastal Communities and Regional Development. 

It is a non-profit organization established in March 2005. It has 40 founding members, including all of the country's institutions of higher education.

 Details

Customer: University Centre of the Westfjords

Location: Ísafjörður, Iceland

Status: Customer since 2008

Products used: 

  • Keystone Apply
  • Geotargeting
  • Program Listings
Program listings & geotargeting

The University signed up for a number of Keystone products, such as promoting their Master's programs on our international student websites.

 

From January to June 2022, our promotional listings generated more than 230,000 impressions, leading to 164 clickthroughs direct to University Centre of the Westfjord's website, and amounting to 414 click-throughs in the academic year in total. Through our geo-boosting product, the university has also been able to target specific geographical markets where it wants to boost its student recruitment. 

 

The University Centre of the Westfjords was particularly interested in receiving qualified leads from prospective students in Europe and North America. Keystone has then been able to focus marketing efforts to target students searching from these areas. 

High numbers of monthly leads generated

The University has also utilized the Keystone Apply product, with our teams generating on average 46 qualified leads per month from January 2022 to June 2022 - or 217 overall in the six-month period, growing to 562 leads in the full year. This has culminated in 14 applications being submitted to the university between January and May 2022.

 

By using several of our core products, University Centre of the Westfjords has been able to extensively promote its programs to new students worldwide.