- Higher Education Marketing
- CRM for Higher Ed
Manage your student leads, all in one place
Empower your recruitment team with Keystone Hub, a CRM platform that streamlines student lead management, automates personalized outreach, and drives enrollment - at no extra cost when bundled with Keystone marketing services.
What's included with Keystone Hub?
Keystone Hub is your dedicated student lead management platform that integrates seamlessly
with your existing CRM if you have one, or use it as a standalone CRM.
Wide‑scope integration
Works standalone or integrates with your current CRM for a seamless, cost-effective setup.
Automated, personalized communication tools
Keep students engaged automatically by setting up automated responses, meaning no delays, and no missed messages.
Multilingual support
Connect with prospective students in their language - Keystone Hub supports over 13 languages.
Smart lead qualification
Automatically score and prioritize student leads based on customized criteria, enriching every stage of your recruitment funnel.
Trusted by 5500+ universities worldwide
Streamline Your Student Lead Management: Automate, Engage, Enroll
Reduce your manual workload by up to 70%
Slash time spent on repetitive tasks with automation tools in SmartHub and redirect your team’s energy toward strategy and conversions.
24/7 Personalized Student Engagement
Engage students instantly, across time zones and languages, with automated, intelligent responses that nurture interest—even when your team is offline.
Consolidated Lead Management
Access all student inquiries from various sources in one unified dashboard and automatically score and prioritize leads based on customized criteria.
An extension of our services. Every candidate taken care of by Keystone made the application with us.
Ana Costa
Director for Education
Increased engagement within the middle funnel of our admissions process
We started working with the Apply product to encourage and increase engagement within the middle funnel of our admissions process.
Lisa Francis
Director of Graduate Admissions
Keystone Apply brings us students who are ready to talk
Wes Vaina
Director of Admissions and Enrollment, School of Education
Let's build your complete student recruitment strategy
Discover our range of higher education marketing services
1
List your programs
You add content about your programs and degrees into your Keystone Hub profile - adding information such as start dates, course content, application deadlines, and other key information, such as images and videos.
2
Be visible where students search
Once published, your listing will be visible in organic search engine results to students actively searching, directing them to your Keystone profile where they can read more about your program.
3
Build brand awareness and generate student leads
Your programs appear in search results so students can see and compare your institution among others. Students can submit their inquiry to you and their information is stored in your Keystone Hub profile so you can follow up directly.
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Have you got more questions before we start?
What makes Keystone Hub different from other CRM tools?
Keystone Hub is purpose-built for higher education. Unlike generic CRM platforms, it includes built-in tools for student lead management, multilingual communication, automated nurturing, and integration with Keystone’s marketing channels—all optimized for enrollment growth.
How does Keystone Hub help us respond to student leads faster?
Keystone Hub includes automation features that allow you to set up auto-responses to common student questions, and its smart features mean that students get their answers quickly without you having to repeat the same answers to common questions manually - saving your team time on repetitive tasks.
Do I need technical expertise to implement Keystone Hub?
Not at all. Our onboarding team handles the setup for you. From integration to setting up automated responses, we’ll ensure you’re up and running smoothly—no technical background required.
Is Keystone Hub only available to Keystone customers?
Keystone Hub is offered at no additional cost when bundled with Keystone’s marketing services. However, it can also be licensed independently for institutions seeking a CRM solution without a Keystone media package.
Let's talk
Keystone’s team of experts can create a digital marketing strategy that aligns with your student recruitment and enrollment goals. Schedule a call with us to explore more.