Using Social Media to Attract New Students

Prospective students aren’t waiting for your next email - they’re scrolling. They’re discovering universities through TikToks, Reels, comments, and DMs, forming opinions long before they hit your website.

We dive into how a smart multichannel strategy, powered by student-generated content, can turn a first scroll into real interest, and ultimately, an application.

What does it take to make students think, “I can see myself studying there”?

In our session we'll cover:

• Building cross-platform narratives instead of one-off posts
• Making the most of your UGC
• How institutions are posting beyond TikTok (have you heard of UpScrolled? And do you need to be on it?!)
• What content works for undergraduate vs graduate, or on LinkedIn vs Instagram
• When to use day-in-the-life content vs academic storytelling

Join us to see how to turn scattered and ad-hoc content into a resource for students making their university decision, plus submit your questions - ask our experts what works (and what doesn't) at their universities.