Trust in the Age of AI: Why Human Connection Matters

AI is changing how prospective students search, compare and ask questions, often before they ever contact an institution. But when it comes to deciding where to study, who do they trust? And are institutions getting the balance right between speed, automation and real human connection? 

Keystone Education Group is joined by Edified and UniQuest for a live, interactive session on what students really expect when they reach out to an institution. 

Edified will open with the latest results from the 2026 Enquiry Experience Tracker - an annual mystery shopping programme co-developed with UniQuest that tests how institutions respond to student enquiries across key channels. You'll see where the sector is building trust and where the gaps are. 

UniQuest will then share current student behaviour data from its daily conversations with prospective students showing how expectations are shifting and what role AI and human conversation play in their decisions. 

We'll close with a live Q&A, and you can share your views through polls throughout the session. 

You’ll walk away with:

• Benchmark insights on how institutions respond to enquiries across the sector

• A clearer view of where AI adds value and where human connection makes the difference

• Practical ideas to build trust and improve conversion from first enquiry to enrolment

Relevant for domestic and international recruitment, admissions, marketing and enquiry teams.