The Building Blocks of Domestic Recruitment

What still works in domestic recruitment in the US?

The demographic cliff is here, and U.S. institutions are facing their most competitive domestic recruitment environment in a generation. Smaller applicant pools and shifting student expectations are forcing enrollment teams to question what still works.
This webinar returns to the fundamentals. We walked through the core building blocks of a healthy domestic recruitment operation:

• Understanding today's prospective student and how they search

• Mapping the funnel from inquiry to enrolled

• Converting admits into enrolled students

Along the way, our panelists shared what's changed, what still holds true, and where institutions are over-investing in tactics that no longer deliver.

Whether you're rebuilding your strategy from the ground up or sharpening an established one, you'll leave with a clearer picture of the fundamentals that matter most in 2026, and a practical framework for putting them to work on your campus.