How to keep the UK attractive to students

Arrivals, tea & coffee served.

Keynote Presentation: Why does anyone still want to study in the UK in 2026?

The headlines are gloomy - tighter visas, rising costs, restricted routes. So why is UK demand quietly defying the odds? Join us for a data-driven deep dive into who's still choosing the UK, why, and what that means for your recruitment strategy.

• Which audiences are and aren't converting - and why?

   

• What actually concerns and motivates audiences?

Presented by Dr. Mark Bennett, VP of Research & Insight, Keystone Education Group and Jennifer Parsons, Chief Market & Partnerships Officer, UniQuest

Coffee Break and Interactive Session

AI Beyond the Hype: Practical Tools for Student Recruitment 

Cut through the noise. This hands-on workshop moves past buzzwords to explore where AI is genuinely transforming the student journey — and where it's falling short.

Presented by Katy Davenport, Director of Business Development, UniQuest & Jakub Blackman, Director of Digital Transformation & Innovation, UniQuest

Panel Discussion: The Future of Higher Education in the UK

Is the UK's global education brand built to last — or quietly cracking? Hear candid perspectives from sector leaders on transnational growth, the shifting competitive landscape, and what comes next for UK institutions navigating an uncertain world.

Moderated by Dr. Mark Bennett. Panelists include:

- Keyan Zhu, Director of Student Recruitment, London Metropolitan University

- Stephanie Limuaco, Head of Student Recruitment & Marketing, Royal College of Art

- Martyn Davies, International Recruitment Officer, University of Westminster

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Lunch & Close

Lunch will be provided free of charge to attendees at the conclusion of the event.

We look forward to seeing you there.