Choosing a university is one of the most significant decisions a person makes. The journey to that decision, from first enquiry to enrolment, is long, non-linear, and deeply personal.
Higher education is investing heavily in AI to support the recruitment journey but most of it is being deployed in the wrong places, where:
- Workflow automation relabelled as AI
- Static chatbots are trained on thin data
- Features that signal modernity, rather than impacting enrolment
The institutions genuinely changing outcomes are doing things differently, and it starts long before the student-facing technology.
In this session, we cut through the noise and get specific: where AI actually delivers in student recruitment, what it requires to work, and what a meaningful alternative to the chatbot playbook looks like in practice.
What you’ll learn:
