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Targeted Student Marketing

Reach more students with multilingual marketing

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Reach students in their language

Promoting your institution online to foreign students can be tricky when many languages are involved. With Keystone, promotions are not restricted to English. Optimized for organic search in 29+ languages, your marketing can reach a diverse range of potential new students.

Let students find you in their native language.

According to the European Commission, 9 in 10 people in the EU say they use websites in their language when given the choice. Keystone’s localized website makes your school and program information visible in 29+ languages and captures local searches across all major search engines.

 
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Customized Marketing to Fit Your Target Audience

University marketers know a one-size-fits-all approach won’t attract the right students. That’s why our targeted packages let you choose the countries and regions to focus your marketing.

With our Geo Targeting packages, we help you create a customized target audience based on your desired student market, ensuring your programs are visible to the right students at the right time.

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Fully Optimized for Global Search Engines 

Our websites are optimized for online search in 29+ languages, making sure that students can find your programs in their own language, wherever they are in the world. Take advantage of our expertise in SEO today.

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Common Geographic Targeting Examples

  • Regional focus: South-East Asia, North America, Sub-Saharan Africa, the Baltic.
  • Economic Groupings: Gulf Cooperation Council (GCC), Asia-Pacific Economic Cooperation (APEC) countries.
  • Shared language markets: Latin America, Spanish, or francophone nations.
  • Historically relevant groupings: Commonwealth of Independent States (CIS) countries, Former Soviet Union (FSU).
  • Customized: Select any grouping of countries based upon your preferences.

5 Reasons to Choose Geographic Targeting 

  1. Customizable to your needs - focus on the countries you want to target.
  2. Excellent for testing promotion in new student markets.
  3. Flexible - your chosen countries can be changed at any time.
  4. Cost-effective - efficient spending of your budget with targeted marketing.
  5. Complete visibility -  analytics, including Impressions, Clicks, and Qualified Student Enquiries, are available in SmartHub.

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