State of Student Recruitment 2026: EAIE Glasgow Special Edition

About the report

This year's EAIE in Glasgow brings the international education community together at a moment of real change. Traditional destinations no longer hold the commanding lead they once did, students are weighing up more options than ever, and the map of global mobility is being redrawn.

We've pulled together this special edition to give you a vantage point on what's really happening, drawing on survey responses from over 67,000 prospective students across 150 countries alongside real-time search data from our study platforms.

Whether you're focused on student mobility, flexible study, or how your destination is perceived, this report will help you head into the new recruitment cycle with sharper insight.

Regional reports coming soon!