Every generation of students expects something different from the way institutions communicate with them, and AI is reshaping those expectations faster than ever.
In this masterclass, we'll unpack how Millennials, Gen Z, and Gen Alpha perceive, use, and trust AI-driven communication, and what that means for how international student recruitment teams should engage with them.
Drawing on cognitive, cultural, and behavioral insights, this session goes beyond the buzzwords to answer the real question: how do you build trust and connection with students in an AI-saturated world?
You'll walk away with:
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A clear picture of how each generation's digital habits shape their expectations of communication.
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Practical guidance on tone, channels, and content formats that resonate with each generational cohort.
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An introduction to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and why they matter for reaching today's prospective students
- Region-specific insights on how cultural context shapes AI perception and trust
Who should attend: international student recruitment and marketing professionals, communications teams, and anyone shaping how institutions engage prospective students across generations and regions.
