Launching New Programs | Do's & Don'ts
Launching new programs on demand

Is your institution or faculty launching new programs?

Bringing a new study program to market a can be a lengthy process and involves many stakeholders.

Watch our on-demand webinar to hear the experiences of those who have launched new programs, what they have learned and what they would do differently.

Webinar recorded on 2nd March 2023. 

Key takeaways: 

  • The factors that make a new program succeed or fail
  • What drives the need for new programs: academic vs market demand?
  • The importance of market research to determine competitive advantage
  • The program ecosystem: key players that should be involved
  • Why choosing the right program title is crucial
  • Pitfalls and risks including ideal timeframes for creating demand
  • The role of recruitment marketing and tips for a successful program launch

Watch webinar video

Event Speakers

Dr Kelly Jayne Teeside University

Dr Kelly Jayne

Associate Lecturer

Teesside University

Sarah Perks Teeside

Sarah Perks

Professor of Curating

Teesside University

Aimee Kleinman SMRS

Aimee Kleinman

Education Marketing Consultant


Stephanie Limuaco, Royal College of Art

Stephanie Limuaco

Head of Marketing

Royal College of Art


Steven Yun

VP of Sales & Event Host

Keystone Education Group