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    Webinar on-demand

    Leveraging Social Media to Promote Your Programs and the U.S. as a Destination

    Recorded on July 30th, 2025 

    In this webinar, we explored how institutions can use social media to effectively promote their programs and the U.S. as a study destination for international students.

    US webinar (July 2025) Leveraging Social Media to Promote Your Programs and the U.S. as a Destination

    Topics included:

    • Trends in student behavior and the social media landscape
    • Insights from Keystone’s State of Recruitment 2025 report
    • Tips for creating authentic, culturally relevant content
    • Strategies for building engaged online communities

    Meet the Panel

    Jaime Hunt

    HOST
    Solve Higher Ed Marketing

    Bridgette Lehrer

    Assistant Director, Marketing and Outreach
    Berkeley International Study Program (BISP), UC Berkeley

    David Miller

    Executive Director, Content & Creative
    University of Arizona

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    US webinar (July 2025) Leveraging Social Media to Promote Your Programs and the U.S. as a Destination