The State of Student Recruitment 2026 report is our most comprehensive analysis yet. Drawing from responses from over 67,000 prospective students across 150 countries, it gives you a solid, data-led foundation for planning your next recruitment cycle.
What’s inside?
Emerging markets for higher education
Global student mobility trends
The impact of policy changes, geopolitics and AI on student interest
Barriers that stop students from applying
Channel and content preferences across regions
...plus a deeper look at student motivations, expectations, and behaviors to help you shape an effective strategy.
