Prospective students haven’t stopped searching for the right university: they’re just moving away from Google. Nearly half of high-school students now use AI in their university search, up from a quarter the year before, and parents and adult learners are moving even faster.
In this webinar, AEO, GEO and SEO expert Brian W. Piper explains how prospective students now find and compare institutions, and what recruitment and marketing teams need to do to stay visible as search rankings give way to AI recommendations.
Drawing on the latest sector research, including Keystone’s State of Student Recruitment 2026, this session goes beyond the hype to answer the real question: if the AI can’t find you, how will the student?
You’ll walk away with:
A clear picture of how prospective students and their families use LLMs to discover, compare and even rule out institutions.
A practical guide to how discovery is changing, from SEO to AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and Agent Optimization, and what each one winning at each one means for you.
A simple four-question audit to find out whether AI is finding you, what it says about you, and whether students (and their AI agents) can act on what they find.
A step-by-step plan for this month, this quarter and this year to make your program pages work for both AI and the people reading them, all doable with a team of one.
