Social Media Best Practices
Being Everything, Everywhere All At Once
Using Social Media to Attract New Students
Recorded February 19th 2026
Prospective students aren’t waiting for your next email - they’re scrolling. They’re discovering universities through TikToks, Reels, comments, and DMs, forming opinions long before they hit your website.
We dive into how a smart multichannel strategy, powered by student-generated content, can turn a first scroll into real interest, and ultimately, an application.
What does it take to make students think, “I can see myself studying there”?
In our on-demand session we cover:
- Building cross-platform narratives instead of one-off posts
- Making the most of your UGC
- How institutions are posting beyond TikTok (have you heard of UpScrolled? And do you need to be on it?!)
- What content works for undergraduate vs graduate, or on LinkedIn vs Instagram
- When to use day-in-the-life content vs academic storytelling
Watch this on-demand webinar to see how to turn scattered and ad-hoc content into a resource for students making their university decision.
