SEO, AEO & GEO for Higher Education Marketing
Prospective students no longer just Google. They read AI overviews, and they ask ChatGPT which school to choose. If your institution isn’t showing up there, you’re missing the first touchpoint of the funnel.
Download our new guide: SEO, AEO & GEO for Higher Education Marketing for a breakdown of how students find your programs today:
What's inside:
A side-by-side comparison of the three ways students discover institutions today
Understand the difference between SEO, AEO and GEO and how student use them
The pros and cons of each method
An overview so you know where to focus your effort
Practical tactics you can apply this intake
From program page structure to FAQ formats and third-party citations, discover practical tips to improve your ranking
Who it’s for:
Marketing, recruitment, and admissions teams at universities and institutions that want to attract more international students.
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