EAIE 2025 in Gothenburg: A Summit for Sustainability, Innovation & Collaboration

Get ready! From 9–12 September 2025, the 35th Annual EAIE Conference and Exhibition will bring together over 7,300 international higher education professionals in Gothenburg, Sweden.

We take a look at what we're looking forward to most during the conference, including meeting with our partners and colleagues from across the industry. 

Keystone will be at booth Q49 - make sure to stop by and say hello! You can also book a meeting in advanced here. 

Keystone at EAIE 2025

Keystone Education Group will have a strong presence throughout EAIE 2025, with a variety of activities, panels, and events lined up for the week. We're excited to contribute to the conversation around innovation and student engagement, and to connect with institutions from around the world. 

Keystone 5K Run

The week kicks off bright and early on Wednesday, 10 September with the Keystone 5K Run, starting at 06:45 AM at the gates of Trädgårdsföreningen (The Garden Society). It’s a great way to energize your day, meet fellow attendees, and take in some of Gothenburg’s beautiful green space. Participants can register online, and free t-shirts will be available while supplies last.

Also on Wednesday, the exhibition floor opens from 08:30 AM to 6:00 PM, and attendees can collect their conference badges starting from 07:30 AM. This is a great day to get settled, explore the venue, and connect with colleagues before the main session program kicks off.

Live Session

On Thursday, 11 September, Keystone will host a live panel session from 09:30 to 10:30 AM titled "Cracking the Code: What students really want (or don’t) from your university marketing". This interactive session will feature expert insights from representatives of Tampere University (Finland) and Edge Hill University (UK). Together, we'll explore how student expectations are shifting and what this means for institutional marketing strategies. 

Beyond Abroad Launch 

Later that day, from 14:00 to 15:30, Keystone will officially unveil Beyond Abroad at Booth Q49—a bold new chapter in global student mobility. Beyond Abroad unites three of Europe’s most established study abroad agencies—Blueberry, Asia Exchange, and SONOR—into one powerhouse brand, forming one of the largest study abroad agencies in Europe.

To celebrate the launch, attendees are invited to have drinks, cake, merch giveaways, and a raffle, where institutions can win four full study abroad scholarships.

Whether you're joining our sessions, celebrating new initiatives, or just stopping by for a conversation, we’re looking forward to seeing you in Gothenburg!

What else is on the agenda? 

EAIE 2025 offers an impressive line-up of sessions and workshops designed to inspire fresh thinking and practical change in international higher education. Whether you're looking to deepen your expertise or are just getting started in the field, there’s something for everyone.

Attendees can expect a program of more than 100 sessions, offering diverse opportunities for discussion, interaction, and in-depth learning across key themes in the education sector.  

Keynotes & Sessions 

Here are some of our top picks: 

• Cracking the Code: What students really want (or don’t) from your university marketing
  • Will feature expert insights from representatives from Keystone Education Group Tampere University (Finland) and Edge Hill University (UK).
  • This session will explore the evolving expectations of prospective students and examine how institutions can better align their marketing strategies with what students are actually looking for. 
    
  • Thursday, September 11, from 09:30 to 10:30 AM CEST(Keystone Booth Q49).
    

• Marketing and admissions: GO-create together to benefit both – and the prospective student
  
  • This session is tailored for marketing and admissions professionals looking to strengthen cross-functional collaboration. The goal? To co-create better outcomes for students while improving internal processes and ROI on recruitment efforts. Attendees will walk away with practical frameworks and collaborative tools that can be applied immediately.
  • Speakers: Laven Fathi Garcia from Uppsala University, Sweden and Hans Van Hemert from Utrecht University, Netherlands. 
  • Tuesday, September 9, from 09:00 to 12:30 (Room G3).

• Back to Basics: Internationalization for newcomers
  • Offers a supportive introduction to the landscape of international higher education. It’s a great way to get oriented, learn the terminology, understand current trends, and connect with experienced colleagues who’ve been in your shoes.
  • Speakers: Diedrich Baker from Hanze University of Applied Sciences, Netherlands and Ellen Wang from Leeds University Business School, UK.
  • Tuesday, September 9, from 11:30 AM – 12:30 PM CEST (Congress Hall K).
    
    
• Speed networking: Creating crucial contacts in a changing world
  • This structured, fast-paced session is a chance to connect one-on-one with peers across the international education space—whether you're seeking new partnerships, career insights, or collaboration opportunities.
  • Speakers: Jimmy Hetherton from Really Productive, UK.
    
  • Tuesday, September 9, from 4:00 PM – 5:00 PM CEST (Room A1).
  
  
• Thriving, not just surviving: The emotional cycle of international students
  • This poster takes a detailed look at what an international (degree) student experiences during the first two semesters at a new institution in a new country. It illustrates what is happening on different levels: academically but also emotionally - what problems do students face on a personal level, and how do these coincide with stress in their academic life? The sessions aims to illustrate the constant stress factors international students are under in different areas, and how this impacts their behavior.
  • Speakers: Jimmy Hetherton from Really Productive, UK.
  • Tuesday, September 9, from 2:30 PM – 4:00 PM CEST (Poster Area).

More to discover at EAIE

Whether you're keen on hands-on learning, immersive learning journeys, or building meaningful connections, Gothenburg has something for everyone.

Workshops (Tuesday, 9 Sept)—sign-up required: 

• Held on the pre-conference day (Tuesday) for a deeper dive, these are either half-day or full-day interactive training sessions. They're led by expert facilitators and aim to equip you with practical skills and actionable takeaways.
• You can find the full Workshop list here.

Sessions & Ignite Talks (Wed–Fri) cover: 

• Strategies for student mobility, AI in education, sustainability, equity, partnerships, curriculum internationalisation, partnerships in the Global South, and much more. 

Networking events

• From Opening Receptions and themed dinners to early-morning yoga and sightseeing runs, these informal events offer ample opportunities to make connections and reflect between sessions.

Campus Experiences 

• These immersive tours offer a firsthand look at how Swedish institutions like the University of Gothenburg and Chalmers are driving innovation, sustainability, and inclusion on campus.

It is a packed scheduled across the week, with workshops, sessions and talks. You can find the full program of everything that is happening in Gothenburg here.  

Whether you're joining our sessions, celebrating new initiatives, or just stopping by for a conversation, we’re looking forward to seeing you in Gothenburg!