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State of Student Recruitment Report

State of Student Recruitment 2026

Our annual State of Student Recruitment report shows which markets are growing, what drives decisions, and where competitors are moving, giving you the data to start recruiting with confidence.

Download the 2026 report below. 

image showing front cover of the state of student recruitment report

Explore the latest
global report

The State of Student Recruitment 2026 report is our most comprehensive analysis yet. Drawing from responses from over 67,000 prospective students across 150 countries, it gives you a solid, data-led foundation for planning your next recruitment cycle.

What’s inside?

  • Emerging markets for higher education
  • Global student mobility trends
  • The impact of policy changes, geopolitics and AI on student interest
  • Barriers that stop students from applying
  • Channel and content preferences across regions

...plus a deeper look at student motivations, expectations, and behaviors to help you shape an effective strategy.

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preview page of report 1 page 2 page 3 4-May-27-2026-04-40-29-1476-PM
Virtual Session

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Want to go beyond the numbers?

Watch the recording of the State of Student Recruitment 2026 virtual session, where we unpack the report findings and share what these trends mean for student recruitment today.

Watch the recording