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- State of recruitment
Stay ahead of student trends. Recruit with confidence.
Student behavior shifts every year—new markets emerge, policies change, and decision factors evolve. Our annual State of Student Recruitment report shows which markets are growing, what drives decisions, and where competitors are moving, giving you the data to start recruiting with confidence.
Explore the latest
global report
The State of Student Recruitment 2025 report is our most detailed analysis yet. Drawing from responses from 42,000 prospective students across 150 countries, it gives you a solid, data-led foundation for planning your next recruitment cycle.
What’s inside?
- Emerging markets for higher education
- Global student mobility trends
- The impact of policy changes on student interest
- Barriers that stop students from applying
- Channel and content preferences across regions
...plus a deeper look at student motivations, expectations, and behaviors to help you shape an effective strategy.
Included with your report access
Understand your audience at a glance
See exactly where demand is growing and how your audiences behave—instantly, and in one place, with our interactive dashboards. Filter results by nationality, location, study level, and more to understand who’s interested, what drives them, and where your opportunities are.
Get expert perspectives on the latest findings
Want to go beyond the numbers?
Watch our on-demand webinar, where higher education experts unpack the report findings and share what these trends mean for student recruitment today.
Focused reports for 2025
Need extra insight into a specific study level or destination? These additional 2025 reports take you deeper—showing how students think, choose, and compare options across different study levels and international destinations.
PhD Students Report - State of Student Recruitment 2025
MBA Students Report - State of Student Recruitment 2025
MBA student recruitment trends - data from 1,626 prospective MBA students.
Master's Students Report - State of Student Recruitment 2025
Global insights into the Master's student landscape - data from 13,361 prospective postgraduate students.
Bachelor's Students Report - State of Student Recruitment 2025
Europe as a study destination
The United Kingdom as a study destination
Ireland as a study destination
PhD Students Report - State of Student Recruitment 2025
MBA Students Report - State of Student Recruitment 2025
MBA student recruitment trends - data from 1,626 prospective MBA students.
Master's Students Report - State of Student Recruitment 2025
Global insights into the Master's student landscape - data from 13,361 prospective postgraduate students.
Bachelor's Students Report - State of Student Recruitment 2025
Europe as a study destination
The United Kingdom as a study destination
Ireland as a study destination
You have the data.
Now act on it.
Talk to our experts to help you turn student insights into education marketing strategies that drive recruitment.