Social Media Strategies for Recruiting Students
An essential session on the social media platforms that matter most in student recruitment.
We'll explore how higher education institutions are leveraging social media—from TikTok's viral potential to LinkedIn's professional reach—to connect with prospective students and help encourage them to enrol at your institution.
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What You'll Learn:
TikTok for Campus Branding
Discover how institutions are using campus life and student experiences to generate interest. With over 70% of Gen Z actively using TikTok daily, learn strategies to maximize engagement on the platform with the highest engagement rates.
The Power of User-Generated Content
89% of students actively seek college-related content like student vlogs and campus tours, while 82% factor student reviews into their decision-making. We'll discuss how to harness authentic student voices to build trust and credibility.
From LinkedIn and Facebook to emerging opportunities on Reddit and Quora—understand where to invest your time and resources for maximum impact across the entire student recruitment funnel.
Who should watch this webinar?
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Social media managers in higher education
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Admissions and enrollment marketing professionals
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Communications directors
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Anyone responsible for digital student recruitment strategies
Our panel
Melissa Palleschi
Sales Director
Hubbub Labs
Nicole Hemming
Social Media Manager
London Metropolitan University
Kellen Manning
Director of Digital and Social Media Content
Penn State University
Matt Navarra
Social Media Consultant and The Geekout Newsletter
Matt Navarra Media
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