Oslo, Norway, 11 September 2025 — Keystone Education Group, a global leader in student recruitment, has announced the launch of Beyond Abroad. The newly formed study abroad agency unifies three of Europe’s most experienced and trusted international education organizations—Blueberry, Asia Exchange, and SONOR.
Rooted in a shared commitment to cultural openness and impact-driven education, Beyond Abroad is focused on helping students grow through transformative global experiences, while supporting institutions in expanding their international reach.
By consolidating their operations, Beyond Abroad brings together decades of expertise, a vast partner network, and a strong local presence under one cohesive, global team.
“We are combining 75 years of experience helping students study abroad, aiming to create the largest study abroad brand. The Beyond Abroad team is made up of former exchange students ourselves, so we know first-hand how impactful and life-changing these experiences can be,” said Joonas Salo, Managing Director of Asia Exchange.
That original mission continues to guide the new organization: a commitment to helping students find their dream study destination, backed by a team that truly understands the value of global education.
In 2024 alone, Blueberry, SONOR and Asia Exchange helped students from 48 countries find their first-choice international education.
“Having worked with partners through Blueberry and SONOR, I know how important it is to combine local expertise with global ambition. Beyond Abroad gives institutions the best of both: access to new student audiences worldwide, while working with a team that understands the student journey in each market”, said Steven Engström Kjellén, VP of Agencies at Keystone.
For university partners, the launch offers a centralized gateway to student mobility, while giving students access to 80+ universities across four continents—sending over 2,200 students to study abroad at their institutions every year.
"Beyond Abroad marks a new chapter for Keystone as a global brand", said Fredrik Högemark, CEO of Keystone Education Group. “We want to continue to expand our impact and serve more students and institutional partners while reinforcing our leadership in enrollment generation on a global scale."
Supported by multilingual teams and offices in seven countries, universities can promote their study programs globally through one trusted partner, providing a simplified way to manage multiple programs and destinations, without having to use multiple providers.
When institutions partner with Beyond Abroad, they gain more than efficiency—they join a global education community,” added Joonas Salo. "We're making international collaboration simpler, smarter, and more impactful, empowering institutions to reach a bigger student audience than ever before."
Image shows Joonas Salo, Managing Director of Asia Exchange, and Steven Engström Kjellén, VP of Keystone Agents (Blueberry, SONOR).
About Keystone Education Group
More than 100 million students trust Keystone to help them pursue higher education every year. In turn, Keystone helps over 5,500 education institutions reach, recruit, and enroll prospective students in more than 190 countries. Keystone also operates a range of global student recruitment services including UniQuest, Asia Exchange, Blueberry, SONOR, Edunation, and Keystone Sports.
Headquartered in Oslo, Norway, Keystone is backed by Viking Venture and Verdane, two leading Nordic venture firms. Keystone has more than 850+ employees worldwide, with offices across the Nordics, Germany, Spain, and the UK.