🌎 Turning Small U.S. Campuses into Global Destinations

Smaller U.S. colleges showed how they can leverage big opportunities to grow international enrollment by showcasing what makes them distinctive to students worldwide. In this session, we explored how small campuses can position themselves as appealing global destinations through targeted strategies that highlight community, value, and impact.

We covered:

• How smaller institutions competed with larger ones through personalization and storytelling

• How data was used to identify high-potential international markets and programs

• Creative approaches that engaged students across regions

• Ways to build visibility and trust with global audiences