Social Media Campaigns
Generate student leads and brand awareness with Social Media Campaigns
Reach more students while they browse on social media. A proven lead generation channel, Keystone can create, deliver and optimize social media campaigns for your institution on Facebook, Instagram and TikTok.
How retargeting works
The retargeting journey:
- Students visit one or more 460+ Keystone websites, where their information is captured
- When they visit Facebook or Instagram, they can then be served your retargeting advert
- We can use a lead generation form to capture leads at that point, or they can be directed to your website
- Additional students are also reached through look-a-like targeting.
Benefits of retargeting campaigns
- Access to a global audience of 64+ million prospective student visitors who access Keystone websites each year
- Recapture the attention of your ideal target students when they are active on social media
- Maximize value and increase visibility with the right audiences for your programs
- Optimize your campaign for boosting traffic to your website or landing page, or focus on lead capture
Schedule a call to learn more
Retargeting lets you advertise to students who previously engaged with your institution online
How to set up retargeting ads on Facebook and Instagram
With a dedicated Campaign Manager, we will guide, implement and optimize the campaign for you.
All you need to do is select your campaign objectives and targeting options, which include:
- Do you want to drive website traffic to your website or landing page where you can control the lead capture process there?
- Do you want to capture student leads using a lead form integrated as part of the campaign?
Benefit from custom-built audiences provided by Keystone, such as:
- Retargeting on Facebook and Instagram: students who have already visited your profile on Keystone's websites
- Look-a-like Audiences: broaden your campaign reach by using look-a-like audiences, including students who have been searching for similar programs to yours
- Location Targeting: Customize your campaign further based on geo-targeting in specific regions and countries.