Higher Ed Chats
November 13th, 2024
25 minutes
The Impact of Trump's Presidency on US Higher Education
The episode opens with a question most enrollment leaders are quietly asking: how much of what's happening now is new, and how much is a continuation of a longer erosion? Stephanie frames the second term not as an abrupt departure but as the acceleration of a trajectory that started in 2017, with DeVos-era for-profit expansion, Title IX rollbacks, and the dismantling of DEI infrastructure. The affirmative action ruling has already had measurable consequences: MIT reported a 15% drop in Black and Hispanic enrollments this year. "I predict we'll continue to see increasing drops in subsequent enrollment terms as reports come out and the policies have a longer time to feed into the public space," Stephanie says.
The conversation shifts to international recruitment, where the exposure is broad and getting harder to model. Visa instability is the most visible issue, but it isn't the only one. OPT and H-1B uncertainty is driving away STEM graduates from India and China, the two largest source markets for US institutions. Tariff-driven currency devaluation could create a mid-enrollment retention crisis that universities haven't had to plan for before. A Keystone survey of 6,000 prospective students found that 20% said the Trump presidency makes them less likely to consider studying in the US. As Stephanie puts it: "The perception that America's welcoming and safe and a land of opportunity built by immigrants is degrading at home and abroad."
There's also a longer-range concern underneath the policy detail: the eight-year narrative that higher education is a bad investment, stoked at the federal level, is doing damage that policy changes alone won't quickly reverse. Accreditation, research funding, and the proposed endowment tax hike from 1.4% to 35% for large institutions all add pressure on the system's structural foundations.
The episode doesn't end on a purely pessimistic note. American universities still carry genuine competitive advantages: global research prestige, academic depth, and a growing number of institutions publicly recommitting to academic freedom as a differentiator. Whether those strengths hold depends on whether institutions get ahead of the narrative, or wait to respond to it.
If you're working in international enrollment, recruitment communications, or higher education strategy, this conversation covers the ground worth understanding heading into the next admissions cycle.
Who’s in the episode?
Stephanie Worden
Scott Miller is the host of Keystone Higher Ed Chats and the Executive Director of Keystone's international division, bringing over 11 years of EdTech experience to conversations about global education.
After graduating from DePauw University, living and working in different cultures showed him that stepping outside your comfort zone doesn't just broaden your horizons; it reshapes them entirely. That belief in the transformative power of international experiences brought Scott to Keystone in 2010, where he's spent over a decade (and counting) helping higher education institutions reach students worldwide.
On Keystone Higher Ed Chats, Scott speaks with thought-leaders in the industry about what he's most passionate about: how education changes lives, how cultural experiences broaden perspectives at any age, and how Keystone's mission—connecting students with their ideal higher education institution—makes those life-changing moments possible.
Timestamps & Takeaways
Timestamps
00:03
Intro: Scott Miller introduces the episode and Stephanie Worden
02:37
Campus climate post-election: atmosphere at University of Denver
05:05
First-term Trump recap: affirmative action, DeVos era, Title IX rollbacks
06:00
MIT enrollment data: 15% drop in Black and Hispanic students post-ruling
09:52
Second-term expectations: what's different, what's accelerated
10:45
Accreditation risk: political capture of the oversight system
12:15
International student confidence: Keystone survey findings
13:15
Visa and OPT/H-1B implications for STEM students from India and China
14:36
Currency devaluation risk and mid-enrollment financial hardship
15:20
Federal research funding cuts and scholarship impact at R1 universities
17:00
DEI rollbacks and the broader cultural narrative around higher ed
21:00
Endowment tax proposals and long-term financial exposure
22:45
The resilience case: prestige, academic freedom, and global draw
23:51
Closing: what institutions should do now
Takeaways
Address visa stability and personal safety directly in your recruitment communications
Prospective international students aren't just asking about programs and rankings. As Stephanie Worden noted, students are asking: "Will I be deported? If I'm on a four-year PhD, will I be safe?" That concern is real and growing. Recruitment messaging that doesn't address it directly is leaving a credibility gap. Institutions should give international recruiters clear, factual talking points on F-1 status protections, institutional support services, and what the university will do if a student faces an immigration issue.
Model currency scenarios before they become a retention crisis
Tariff-driven currency devaluation doesn't just affect prospective students considering the US, it hits students already enrolled. Worden was direct: any trade disruption that devalues the currencies of major sending countries creates mid-enrollment financial hardship. Institutions with significant international cohorts from countries like India, China, or Brazil should run affordability scenarios now and identify what emergency support or payment flexibility they could offer if a currency shock hits.
20% of prospective students see the Trump administration as a deterrent — don't underestimate the perception gap
A Keystone survey of 6,000 prospective students found that 1 in 5 said Trump's presidency makes them less likely to study in the US. That's a market signal, not just a political opinion. International enrollment managers should factor this into pipeline forecasts and consider whether messaging about campus environment, academic freedom, and student community can close some of that gap for students who are on the fence.
Federal research funding cuts affect your scholarship budget, not just your labs
Cuts to federal research funding at R1 universities reduce grant income that many institutions rely on to fund graduate scholarships. Stephanie Worden highlighted this connection explicitly. Graduate enrollment teams, especially those recruiting international STEM students, should audit how exposed their scholarship pool is to federal grants, and start building a case for alternative funding before a cut forces the conversation.
Affirmative action rulings are compounding: plan for continued domestic enrollment shifts
MIT reported a 15% drop in Black and Hispanic enrollments following the affirmative action ruling, and Worden predicted further drops as the policy works its way through the system. This isn't a one-cycle adjustment. Institutions that haven't revisited their domestic outreach strategy for underrepresented communities, or built alternative pathways to diverse cohorts, are likely to see the gap widen through subsequent enrollment cycles.
Frame academic freedom as a competitive differentiator, not just a value statement
Despite the policy pressures, American universities retain serious structural advantages: global research prestige, faculty quality, and a commitment to academic freedom that many peer countries can't match. Worden's view is that institutions which actively defend and communicate their academic freedom stance have a genuine recruiting argument. That message should show up in institution profiles, international partner briefings, and any content targeting graduate-level students choosing between the US and competitor destinations like Canada, the UK, or Germany.
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