How to Recruit Higher Education Students


On the surface, student recruitment may appear to resemble traditional sales. Essentially, student recruitment is an attempt to ‘sell’ your college or university to a student and convince them to purchase your product – their education. For modern students, higher education is much more than a simple commodity. A college degree is an identity. A college degree is an investment. A college degree is their future. 

Recruiting twenty-first-century students requires a lot more than flashy advertisements or a smooth sales pitch. The key to modern student recruitment is Engagement. Your potential students are looking to engage with you directly. They expect those engagements to be genuine and informative.  

At Keystone Education Group we have embraced the challenge of recruiting millennial and gen z students. Everything we do is optimized to provide students with a meaningful and tangible recruitment experience. Keystone’s unique strategy aims to engage students at the earliest point in their higher education search by tapping into organic, non-branded queries, and we make programs and schools visible in more than forty languages, so that students can find your profile no matter where they are located.  

Your clean, easy-access profile will invite students to contact your admissions officers, and our tailored recruitment system ensures that those enquiries come from qualified, potential students. Keystone has been recruiting students for universities and schools around the world since 2007.

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