Higher Education Marketing

Rise above the noise of global study options

Students find what's visible, not always what's best. With 100M+ annual student visitors and 5,000 partner institutions, we help you reach the right students, strengthen your brand, and turn demand into enrollments with data-driven higher-ed marketing built for global competition.

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Find, attract, and enroll students
who belong at your university

We help higher-ed institutions tell their story, engage prospective students worldwide,
and convert interest into meaningful enrollment through targeted, ethical, and measurable 
marketing campaigns.

Institution and program promotion

Promote your program to millions of students per year across our student websites - showcasing your institution’s profile and capturing student leads.

 

As a Keystone customer, your standard package includes access to Keystone Hub, our custom-built CRM platform, which lets you manage and track student interest effectively.
Social media campaigns 

Reach students as they scroll on social media, on platforms such as Instagram, Facebook, Reddit, YouTube and TikTok. 


Your dedicated campaign manager works with you to ensure your content targets the right-fit students, with options to drive traffic to your website or generate new student inquiries. 
Email marketing campaigns

Send dedicated emails about your institution, or feature your brand in our monthly newsletters - targeted to students wanting to hear from institutions like yours. 

 

 

 
Student fairs

Engage with students in person at our student fairs. We host a range of student fairs in the UK and Nordic regions where you can meet potential students.

 

 
Student lead nurturing 

Dedicated student outreach support to help you manage student leads. With Keystone Apply, we contact your prospective students and guide them from first click to completed application.

 

 

 
Higher ed CRM

Manage your student leads all in one place with Keystone Hub - your one-stop portal for managing, tracking and engaging with your student leads

 

 

 

 
Campus stories

High-quality videography services to capture the essence of your student experience.

 

 

 

 

 
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Your insight-led,
strategic approach 
to student recruitment

Our education marketing expertise covers the entire spectrum of higher education, from foundation degrees, undergraduate and postgraduate programs, to PhD, MBA and specialized higher education. Our teams - most of them former international students themselves - work in partnership with you to achieve your recruitment goals.

Go global - with reach in up to 28 languages

Showcase your institution to a global audience and connect with students where your programs are most in demand.

Turn student behavior and insights into actionable strategy

Backed by real-time student data and market insights, your dedicated account manager will help you identify the most responsive audiences, refine your message, and continuously improve enrollment results.

Scale your student marketing campaigns

Need to make an impact fast? From new program launches to peak enrollment cycles, our team delivers expert, ready-to-run campaigns that dial up your presence during peak cycle periods.

Start recruiting more high-achieving students

Hear from our partners

Anna Viola Hornyick / International Officer in International Academic Programs Office

Anna Costa / Director for Education

Trusted by 5000+ universities worldwide

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See why other universities trust us

All-in-one higher education 
 marketing agency

We optimize student recruitment strategies for teams of all sizes.

Marketing and communications

Launch new programs and drive conversions through targeted campaigns that reach the right students quickly, efficiently, and at scale.

Recruitment
and admissions

Generate qualified leads and guide pre-applicants with campaigns built to surface interest, improve fit, and move students confidently toward application.

International
and regional teams

Target priority countries and regions with tailored campaigns aligned to your institution's growth goals, audience needs, and market dynamics.

Pathway
providers

Run trackable, high-engagement campaigns that support partner universities, strengthen pipelines, and demonstrate your impact.

Community
colleges

Expand your reach with campaigns designed for teams with limited resources - helping you promote programs, attract applicants, and meet enrollment goals.

Business and
Law Schools

Helping you to define your school's uniqueness in a crowded marketplace and selecting the right channels to amplify your school's voice to the next generation of leaders and legal professionals.

Faculty
teams

Get help raising the profile of your Faculty programs, departments, scholarships and events.

Agencies

Create demonstrable ROI for clients through targeted university marketing campaigns.

Student lead generation
on a global scale

Be visible to 100 million students each year

With over 100 million prospective students visiting our websites each year, ensure your institution is visible where students search. By listing your programs with Keystone, you expand your reach to both domestic and international students with ease.

Speak to students in their native language

Marketing a course to a global audience is challenging if you don't speak their language. We help you to promote your school or institution effectively to students in their native language by translating your listing promotion into up to 28 languages.

Manage student leads all in one place

Easily manage and track your student leads, automate follow-up communications and optimize student recruitment performance through Keystone Hub CRM platform - your one-stop portal.