By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

As the global population continues to grow, higher education professionals and enrollment management consultants have set their focus...

Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.

Lavender graduation is a commencement ceremony celebrating the achievements of lesbian, gay, bisexual, transgender, queer, and ally...

College counseling is simultaneously one of the most important and least appreciated positions on campuses around the globe.

Building school pride and loyalty helps students successfully finish their education with your institution and helps create satisfied...

When navigating the world of higher education, it's easy to get lost in complicated terminology. We discuss the differences in various...

Use your digital course catalog to engage with prospective students whether online or on campus.

Universities can and should provide support for international students, but what that support looks like can vary greatly depending on...

Being on college wish lists is the key to earning more applicants, but how can you stand out against competing universities?

How might colleges and universities make the world a better place? And, how do institutions prove their value to current and future...

COVID-19 has impacted college education from early 2020 through Fall 2021. We discuss the flexibility in higher education and possibly...