Higher Education News

The Growing Importance of Student Reviews

4 min read

University rankings have long been among the most distinguished resources in determining the best institutions in higher education. However, one...

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How to Support Students In Online Learning

11.28.2022

How to Support Students In Online Learning

3 min read

Elise Hodge

When the COVID-19 pandemic hit, the reaction by universities was swift. Many higher education providers made the move...

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11.21.2022

The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

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Why Institutions Should Focus on Campus Mental Health Initiatives

11.10.2022

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Julia Sachs

Mental health can affect a student’s performance and success both during their studies and later on in life. Many...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

Nominate your institution, colleague, or student today.


 

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