How to Effortlessly Make the Switch to Remote Work
02.19.2020
Your 2020 Higher Education Conference Calendar
7 min read
EDITOR's NOTE: In light of the COVID-19 pandemic, most physical conferences have now been postponed or cancelled for...
01.27.2020
Optimizing the user experience for students — ways to improve your own website
5 min read
While promoting your school across a variety of marketing channels is deemed more of a necessity than preference today,...
01.17.2020
Levelling up: why microcredentials are disrupting professional education
3 min read
As the higher education sector has shifted its focus toward employability through skills development and experiential...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
01.08.2020
Do hashtags still work?
5 min read
It’s been over a decade since hashtags were first introduced. One of the world's most recognizable symbols first made...
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01.01.2020
2020 Keystone Media Kit Launch
0 min read
As we enter a new year and decade, we are excited to announce the launch of our 2020 Keystone Media Kit.
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12.23.2019
Countdown to 2020: 20 Years of Higher Education
0 min read
As we near a new decade, we look back at the past decade of higher education. See how the landscape of the industry has...
12.06.2019
The Growth of Online Programs in Africa
3 min read
While the popularity of online education has been steadily increasing worldwide, some regions have been advancing more...
11.14.2019
Keystone launches website redesign
3 min read
Generation Z — the digital native generation following the millennials — accounts for more than 30% of the world's...
11.01.2019
Student Recruitment in Latin America: Challenges & Unique Opportunities
6 min read
Knowing which countries or regions to target as part of international student recruitment activities can be one of the...
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10.29.2019
Improving Your Student Engagement - Lead Management in Four Steps [Infographic]
1 min read
When you are communicating with your potential students, there are four key factors that should drive any activity,...
Education
Higher Education Marketing
International Student Recruitment
Social Media for Higher Education
10.15.2019
Why You Need a Lead Nurturing Strategy
7 min read
Modern student recruitment can be challenging, especially if your role involves handling hundreds or thousands of...
10.03.2019
Is Gen Z still on Facebook? Social media tips for university recruiters
6 min read
Born between the mid-90s and early 2000s, Generation Z (otherwise known as "Gen Z") is currently the world's largest...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
Keystone Media Kit
Download the media kit to explore our products and services and learn how we can support your institution's growth.
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