Higher Education News

Focus on the Inbox: Email Practices for Student Recruitment Professionals

It's estimated to be around 4.5 billion email users by 2024, making e-mail marketing more important than ever. We have gathered tips...

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How to Prepare Your University for the Year Ahead

To help your institution prepare for the year ahead, we've gathered a few useful tips regarding COVID restrictions, social media, and...

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Personalized videos for student recruitment

Gone are the days of mass marketing and generic replies. Marketing in 2020 is all about personalization and videos!

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10 Things to Consider While Reopening Campus

With fall 2020 upon us, we came up with a list of 10 Things to Consider While Reopening Campus to make the “new normal” transition as...

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Reimagining Fall Semester (Revisited)

With fall and a new semester right around the corner, we have tried to imagine what the next couple of months will look like for...

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How To Use Video For Student Recruitment

If video is not yet part of your higher ed student recruitment strategy yet, now is the time to get started! We share our tips and...

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9 Ways to Make Your University Stand Out as Students Stay In

How do you make your university stand out when everyone is currently online? We share tips and advice to help differentiate your...

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A Quick Guide to Virtual Student Fairs

Virtual student fairs have become widely used to boost student recruitment during COVID-19, but will this popularity endure as...

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Higher Ed Influencers 2020: Who to Follow

Looking for thought leaders in higher education to follow on social media? Need some inspiration? Our selection of top higher...

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Best University Social Media Accounts 2020

To share some inspiration in times of uncertainity, we share five of our favourite university social media accounts from across the...

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MBA Student Recruitment: Post-COVID & Beyond

How business schools can pivot their recruitment activities to best mitigate the impact of the pandemic on this year’s MBA recruitment...

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Creating a Virtual Student Experience

Since COVID-19, educators can use digital tools to help them get creative and develop engaging virtual experiences for students. We...

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How Can Universities Promote Internationalization In Light of Coronavirus?

Coronavirus has had a huge impact on the internationalization efforts of universities. With global travel restrictions in place, what...

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Higher Education News

Focus on the Inbox: Email Practices for Student Recruitment Professionals

6 min read

There are now more ways than ever to reach future college students. From traditional print viewbooks and postcards, to short-form social media...

Focus on the Inbox: Email Practices for Student Recruitment Professionals
How to Prepare Your University for the Year Ahead

08.28.2020

How to Prepare Your University for the Year Ahead

4 min read

Benjamin Boivin

2020 may go down as the most challenging year in college recruitment history, but international recruitment...

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Personalized videos for student recruitment

08.25.2020

Personalized videos for student recruitment

3 min read

Elise Hodge

Gone are the days of mass marketing and generic replies. Marketing in 2020 is all about personalization and video. This...

Read More arrow-right
10 Things to Consider While Reopening Campus

08.20.2020

10 Things to Consider While Reopening Campus

5 min read

Benjamin Boivin

Strategic planning is nothing new for college admissions professionals and higher education marketers. On a global...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Reimagining Fall Semester (Revisited)

08.18.2020

Reimagining Fall Semester (Revisited)

3 min read

Elise Hodge

Colleges hoping for a normal Fall semester are having to reconsider their plans, as the Coronavirus COVID-19 pandemic...

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How To Use Video For Student Recruitment

07.20.2020

How To Use Video For Student Recruitment

4 min read

Elise Hodge

Today’s prospective students live in an immersive world of video content, whether watching videos on YouTube, endlessly...

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A Quick Guide to Virtual Student Fairs

07.08.2020

A Quick Guide to Virtual Student Fairs

5 min read

Elise Hodge

Virtual student fairs have been around for many years, yet they have only recently emerged in the spotlight due to...

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Higher Ed Influencers 2020: Who to Follow

07.07.2020

Higher Ed Influencers 2020: Who to Follow

4 min read

Elise Hodge

The marketing and technology world is moving at an ever-changing pace. University and college marketers need to pay...

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Best University Social Media Accounts 2020

07.03.2020

Best University Social Media Accounts 2020

4 min read

Elise Hodge

If the first half of the year has reminded us of anything, it is that the nature of higher education is always...

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MBA Student Recruitment: Post-COVID & Beyond

06.17.2020

MBA Student Recruitment: Post-COVID & Beyond

6 min read

Elise Hodge

COVID-19 has completely transformed student recruitment overnight. When once universities would recruit new students...

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Creating a Virtual Student Experience

06.01.2020

Creating a Virtual Student Experience

5 min read

Benjamin Boivin

Because they can’t visit campus, bring campus to them! We are all aware of the situation by now. Across the globe,...

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How Can Universities Promote Internationalization In Light of Coronavirus?

05.29.2020

How Can Universities Promote Internationalization In Light of Coronavirus?

5 min read

G. John Cole

The coronavirus crisis has emerged during a complex period for universities with an otherwise healthy outlook towards...

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