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Stay informed with the latest higher education news, press releases, media coverage, and data insights. Explore stories, trends, and analysis shaping the future of education.
The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics
In the age of the demographic cliff, learn how thriving institutions are winning at domestic student recruitment through authenticity, human connections, and focusing on ROI.
Higher Education News
How to Attract International Students Without Endless Scholarships
When choosing a study abroad university, scholarships are often the top deciding factor. However, admissions teams need other...
10 countries you should include in your next student recruitment plan
Universities often ask which countries should form part of their next marketing plan. So we asked the question — what do the numbers...
Four Simple Ways to Improve Your Student Outreach
In this article, we take a look at four simple ways your university can improve your student outreach.
4 Things to Remember When Communicating with Potential Students
Boost your university student recruitment with improved lead response rates and engagement.
Do you need a CRM? Evaluating CRMs for Higher Education
All CRMs have pros and cons for higher education providers. Factors such as cost, size of organization, ease of adoption, and...
5 Tips for Converting Student Prospects
As the world goes increasingly digital, lead generation strategies have changed over time and altered the ways that student prospects...
6 Trends in Student Recruitment
We discussed several trends in student recruitment in our webinar “Student Recruitment Megatrends,” which is part of a three-part...
3 Key Shifts in Student Decision-Making Factors & What You Can Do
What are the most important decision-making factors influencing your potential students, and have these perhaps changed in recent...
2022 Higher Ed Conference Calendar
Higher education conferences are back in 2022. Find a comprehensive list of the biggest events of the year!
How warm are your student leads?
Getting a strong and diverse range of student leads can help your institution grow in ways you never expected.
Utilizing Data to Improve the Student Journey
Getting students to commit to your school is essential. How do you make sure they stay? Understanding a student’s journey from start...
5 Ways to Enhance College Recruitment Efforts
'New normal' recruitment strategies have transformed the way admissions professionals communicate with students.
Higher Education News
Are international students returning to the US?
6 min read
International students are an essential sector of the American higher education system, bringing in substantial revenue from international tuition...
01.03.2023
How to Attract International Students Without Endless Scholarships
5 min read
When choosing a university to study abroad, scholarships and funding are often the top deciding factors for...
09.15.2022
10 countries you should include in your next student recruitment plan
7 min read
Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the...
09.01.2022
Four Simple Ways to Improve Your Student Outreach
5 min read
With so many universities competing for the same student interest, generating the right student leads for your...
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State of Student Recruitment 2025 Report
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
08.23.2022
4 Things to Remember When Communicating with Potential Students
6 min read
The internationalization of higher education has transformed the industry, with universities now competing to attract...
08.17.2022
Do you need a CRM? Evaluating CRMs for Higher Education
3 min read
Most colleges and higher ed institutions need some sort of CRM system to manage their data.
04.20.2022
5 Tips for Converting Student Prospects
3 min read
One of the many challenges universities have always faced is converting student prospects into applicants or...
04.13.2022
6 Trends in Student Recruitment
4 min read
In recent years, the way students research and communicate with prospective universities has constantly changed and...
04.06.2022
3 Key Shifts in Student Decision-Making Factors & What You Can Do
4 min read
What are the most important decision-making factors influencing your potential students, and have these perhaps changed...
02.25.2022
2022 Higher Ed Conference Calendar
4 min read
With the pandemic finally slowing down in many parts of the world, the return to in-person events and conferences is...
02.08.2022
How warm are your student leads?
3 min read
Getting a strong and diverse range of student leads can help your institution grow in ways you never expected. In any...
02.03.2022
Utilizing Data to Improve the Student Journey
4 min read
Every university wants to know what can be done to improve the student journey. Fortunately, there’s a relatively easy...
10.19.2021
5 Ways to Enhance College Recruitment Efforts
5 min read
Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...
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