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Events & Webinars
Higher Education Webinars & Events
Keep up to date with the latest trends and best practices in all things Higher Education with our monthly live events and on-demand webinar series.
On-Demand Virtual Session
The State of Student Recruitment 2026
Recorded Thursday 18th June
We discuss the findings of our newly launched 2026 State of Student Recruitment Report. Data-led insights to inform your student recruitment strategy.
Upcoming & recent
Live Webinar
The Middle East as a Global Education Hub
Join us on July 22nd for a live webinar hosted in partnership with ICEF. We explore the latest student mobility data in the context of the rising popularity of the Middle East as an international study destination, and how universities in the region can strengthen their international recruitment efforts.
Conference
Meet us at EAIE Glasgow, 9th - 11th September
Representatives from across Keystone Education Group will be exhibiting at booth A64. Pre-book a meeting with one of our team.
All
Student Recruitment Resources
Trending Topics in Higher Ed
Improving Student Communications
Student Conversion Strategies
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State of Student Recruitment 2026
This session explores data from over 67,000 prospective student respondents from across 150+ countries as we discuss the findings of our annual State of Student Recruitment Report with a panel of higher ed experts.
Beyond Chatbots: What Meaningful AI in Student Recruitment Actually Looks Like
In this session, we get specific: where AI actually delivers in student recruitment, what it requires to work, and what a meaningful alternative to the chatbot playbook looks like in practice.
The Evolving Student: Where Are They Looking, What Are They Thinking
In this webinar, we explore what’s driving international search trends in 2026 so far, and based on exclusive sentiment data from Keystone Education Group, we’ll uncover how student demand is evolving across market and study destinations.
Portugal em Ascensão: Tendêcias e Oportuniddades no Recrutamento Internacionais
[Webinar in PORTUGUESE / Webinar em português] Portugal is increasingly positioning itself as one of the most attractive destinations in Europe for international recruitment, and we explore what's behind this growth and how institutions can take advantage of this opportunity. / Portugal está a posicionar-se cada vez mais como um dos destinos mais atrativos da Europa para o recrutamento internacional, e exploramos o que está por detrás deste crescimento e como as instituições podem aproveitar esta oportunidade.
Mastering Global Student Communication Strategies
Explore how institutions can modernize their communication strategies to meet rising expectations, create meaningful two-way engagement, and drive stronger conversions in this virtual masterclass.
Using Social Media to Attract New Students
We dive into how a smart multichannel strategy, powered by student-generated content, can turn a first scroll into real interest, and ultimately, an application.
What's ahead for international higher education in 2026?
Our panel explored the key trends that have been shaping international higher education into 2026, including AI, changing student communication preferences and the rise of TNE.
Beyond Agents: Rethinking International Student Recruitment in the APAC region
In this webinar, leading experts in Asian higher education explore innovative approaches that are reshaping how institutions attract and enroll global talent in the APAC region.
State of Student Recruitment: Europe
Hear from a panel of higher ed experts as they discuss the latest trends relating to what motivates students to study in Europe.
Social Media Strategies for Recruiting Students
How are higher education institutions leveraging social media to connect with prospective students? From TikTok's viral potential to LinkedIn's professional reach, hear from our expert panel on the latest strategies.
State of Student Recruitment: UK
Watch this webinar to hear the latest trends in students interested in studying in the UK.
Ireland as a Rising Study Destination
Watch this webinar to see how Irish universities can effectively communicate the value proposition of studying in Ireland.
Leveraging Social Media to Promote Your Programs and the U.S. as a Destination
Watch for tips on creating authentic and culturally relevant social media content while promoting your institution and the USA as a destination to prospective students.
State of Student Recruitment 2025
Watch this webinar as we explore data from over 40,000 prospective students from across 150+ countries.
Clearing Survival Guide: Engaging with International Students
Practical guidance for UK institutions to maximise their international student recruitment during the 2025 Clearing period.
From Leads to Learners: An AI & Email Marketing Masterclass
Watch this masterclass to explore techniques for leveraging email and AI to drive better engagement, boost your lead generation, improve personalization, and - ultimately - recruit more learners to your courses.
Driving Enrollments in Europe's Emerging Destinations
This webinar examines the factors driving student interest to destinations like Portugal, Greece, Poland or the Czech Republic, and the trends in European Higher Education.
Navigating U.S. Higher Ed in 2025 so far: Enrollment Shifts and Political Changes
USA-focused webinar: With the enrollment cliff underway and political shifts influencing policy & funding, institutions are being challenged to adapt quickly. Watch to find out how colleges navigate these changes.
Understanding Your Future Students: Recruiting Gen Alpha
Watch the on-demand recording to hear from our expert panel to discover how to connect with this digitally-native generation before your competitors do.
Que recherchent réellement les étudiants qui souhaitent étudier en France ?
[Webinar in FRENCH] This webinar explores the latest data from international interested to study in France and gives practical strategies to improve student marketing.
Cómo utilizar las redes sociales para alcanzar más estudiantes
[Webinar in SPANISH] This webinar shares proven strategies to reach and engage international students through social media in 2025.
Umgang mit der Zunahme internationaler Studierender in Deutschland
[Webinar in GERMAN] This webinar explored strategies for managing Germany's growing international student population, focusing on recruitment, integration, and leveraging the country's global reputation.
Attracting International Students To Your Community College
Designed especially for Community Colleges, this webinar explores innovative strategies to boost international enrollments to your community college.
Diversifying Your Student Intake
Watch this webinar to find out how to tap into new markets for 2025, whether it is expanding fields of study to reach new audiences, catering to non-traditional learners, or boosting your leads from specific countries.
Kickstart Your Student Recruitment in 2025
Watch this on-demand webinar as we dive into strategies to enhance your website and videos - turning them into content that converts.
Cómo convertir tu universidad en un destino internacional
[Webinar in SPANISH] Discover how can Spanish-Speaking universities recruit more international students and create a truly global campus.
Diversifying International Student Recruitment Beyond Asia
Designed for institutions in the Asia Pacific Region, this webinar explores how to improve student recruitment with diversification strategies.
What's Ahead for Higher Ed in 2025?
Watch our annual Higher Ed Roundtable webinar with international experts discussing the challenges and opportunities in higher education for 2025.
State of Student Recruitment 2024: UK & Europe
We explore student recruitment trends for students wanting to study in Europe and the UK in our latest State of Student recruitment webinar.
Stand der Studierendenrekrutierung Deutschland
[Webinar in GERMAN] We take a look at the State of Student Recruitment specifically in German - essential viewing for any Higher education institutions based in Germany.
What Do Students Really Want?
What do students really want from university content? We dive into best practices to optimize your video, email and social media content for different stages of the student journey.
The Dos & Don'ts of Higher Ed Social Media PART 2
Back by popular demand, join our panel for part 2 of the 'dos and don'ts of higher ed social media!' Our social media experts answer your social media questions.
State of Student Recruitment 2024
Watch the State of Student Recruitment 2024 webinar as we dive into data from 27,000+ prospective students representing 195+ countries.
Dernière ligne droite: recrutement des étudiants Européens
[Webinar in FRENCH] In this webinar we discuss tips for recruiting European students and reaching your enrolment targets.
The Dos & Don'ts of Higher Ed Social Media
Learn from a panel of social media experts and get tips & tricks on how you can successfully manage your higher ed social media channels.
Come utilizzare i social media per attrarre più studenti nel 2024
[Webinar in ITALIAN] Insieme agli esperti di istruzione superiore dell'Università IULM e di Padova esamineremo le ultime tendenze dei social media che vi aiuteranno a migliorare il vostro reclutamento di studenti futuri.
Student Email Marketing Best Practices
How do you increase engagement and conversions from emails that you send to prospective students? Learn the latest tips & tricks of email marketing for student recruitment.
How to Raise Your International Profile
Ideal for small or niche colleges and higher ed institutions, watch this webinar to learn the student recruitment strategies smaller colleges are adopting to stand out in the international market.
What's Ahead for Higher Ed in 2024?
Watch this webinar to hear from a panel of university experts on their predictions for how the international Higher Education landscape will change in 2024.
State of Student Recruitment UK & Europe
Our annual State of Student Recruitment UK & Europe Report provides increasingly crucial insight into the world of prospective students who want to study in Europe.
¿Cómo es el perfil del estudiante internacional en España y Latinoamérica?
[Webinar in SPANISH] El perfil del estudiante internacional en España y Latinoamérica
Attirare più studenti nelle università italiane
[Webinar in ITALIAN] Tendenze chiave ed approfondimenti per gli studenti: ascolta l'ultima panoramica sui dati recenti a proposito degli studenti internazionali che vogliono studiare in Italia intervistati nel 2023.
Improving the Student Experience
How well do institutions respond to student enquiries? And how can responses be better? Insights from the 2023 Enquiry Experience Tracker, produced by Edified in partnership with UniQuest.
Student Recruitment Survival Guide
Learn insights and tips from 3 large universities on their marketing best practices. From SEO musts to the 2023/24 trends, hear from our experts in this must-see webinar for student recruiters.
State of Student Recruitment 2023
Explore the findings from our 2023 State of Student Recruitment Report, where a panel of higher ed experts examine data from over 23,000 prospective students representing 195+ countries.
How a US University Reached Its International Student Recruitment Goals
Watch this webinar for North American Higher Ed institutions and learn how to optimize your recruitment strategy with a live case study from Saint Martin's University.
Optimisez votre Stratégie de Recrutement
Are you promoting your French-speaking university programs the right way? Watch this webinar in French to learn how to optimize your student recruitment strategy for you francophone programs.
Launching New Study Programs
Is your institution or faculty launching new programs? Watch this webinar to hear from those who have launched new programs, what they have learned and what they would do differently.
Social Media for Higher Ed in 2023
This webinar explores best practices and tips for using social media at every stage of the student journey. We explore the impact AI is having in social, TikTok bans and more.
What's Ahead for Higher Ed in 2023?
What are the key challenges and opportunities facing higher ed in 2023? Join an expert panel from international higher education, as we debate and predict what's ahead for higher ed in 2023.
How to Improve Your University Rankings
Do you want to improve your institution, business school or subject rankings? Learn how these institutions rose within the international higher education rankings.
Social Media for Higher Ed: Best Practices
Is your university using the right social media channels in the right way? Explore the latest student communication expectations and best practices to implement social media.
Preparing for Google Analytics 4
Big changes are coming to the web analytics platform in 2023. Find out what this means for Higher Ed marketing and get practical tips on how to set up tracking in the new GA4.
Deep Dive: State of Student Recruitment 2022
We take a deeper dive into the 2022 State of Student Recruitment results including how students’ communications and study mode preferences have changed since 2021.
State of Student Recruitment 2022
Explore the factors that matter most for students deciding where and what to study in 2022 as we discuss results from our global survey of 20,000 prospective students.
Driving Student Enrollments Using Data & Insights
Do you want to know how to use your student data and insights to influence admission? Watch this webinar to discover strategies to convert the best offer holders into enrollments.
Converting Student Prospects
Want to improve your prospect-to-application rates? Watch this webinar to learn how to communicate better with student leads to ensure you get the highest quality applicants.
Student Recruitment Megatrends
Dive into the student trends impacting the recruitment landscape in 2022. This webinar, which is the first in a 3-part series presented in partnership with UniQuest.
The Future of Enrollment in the U.S.
Get ready for the future of enrollment. Watch this webinar to hear from a panel of enrollment experts as they examine the key issues in domestic and international student recruitment in the USA.
Strategies to Improve the Student Journey
Featuring a range of guests from within the higher education industry, our first mega webinar exploring the student journey. From outreach to enrollment and beyond.
State of Student Recruitment UK & Europe
Watch this webinar to hear our panel of recruitment experts as they discuss findings from our 2021 survey of over 11,000 prospective students interested in studying in Europe and the UK.
Expanding Your Recruitment Recruitment Reach
In this webinar, we explore strategies and methods to boost your undergraduate student recruitment. Learn how to diversify and boost your enrollments by recruiting international student-athletes.
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