Higher Education News

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

11 min read

In the cutthroat world of higher education, reputation stands as the ultimate currency.

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Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics
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Content Marketing Higher Education Marketing Marketing skills

04.16.2024

Avoiding Burnout as a Higher Ed Marketer

12 min read

Rama Eriksson

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...

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Marketing skills

10.05.2022

Preparing Your Higher Ed Institution for Google Analytics 4

5 min read

Fran Fitzsimmons

Much has been said about Google Analytics 4 (GA4) in the marketing world, as marketers get to grips with the newest...

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State of Student Recruitment 2025 Report

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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