Higher Education News

5 Strategies to Recruit More Students in 2024

4 min read

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new priorities and expectations.

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image shows a magnifying glass sitting on a laptop

02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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image shows a student standing beside a sign saying 2023 in his graduation cap and gowns with a sunset in the backrgound

12.18.2023

The Biggest Stories From Higher Ed in 2023

5 min read

Thaís Roberto

As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...

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Get Ready for A New Student Recruitment Season, download our latest eBook!

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11.28.2023

Emerging Student Markets for Higher Education in 2024

5 min read

Thaís Roberto

New international student markets emerge each recruitment cycle, with significant shifts requiring institutions to...

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image shows a female student sitting on a sofa

11.17.2023

Using Students’ Native Language in International Recruitment

5 min read

Thaís Roberto

Using a students' native language in your international recruitment is a key factor in attracting the brightest...

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someone on their laptop with a virtual campus tour on their screen

10.05.2023

Utilizing Virtual Campus Tours in Student Recruitment

4 min read

Thaís Roberto

Since the disruption the COVID-19 pandemic, more universities have invested in complete virtual tours of their campus.

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