Gone are the days of mass marketing and generic replies. Marketing in 2020 is all about personalization and videos!

How do you make your university stand out when everyone is currently online? We share tips and advice to help differentiate your...

How business schools can pivot their recruitment activities to best mitigate the impact of the pandemic on this year’s MBA recruitment...

Since COVID-19, educators can use digital tools to help them get creative and develop engaging virtual experiences for students. We...

We suggest alternative admissions testing options your institution may consider offering to potential students caught up in the...

If you were asked what the typical university student looks like, what would you picture? In 2020, we look at how the typical student...

In this infographic, Speed, Process, Persistence and Relevance are the four areas that are essential to effective lead management.

Communicating with potential students is a significant component of the student recruitment process, but one that is frequently...

Want to reach more students, or looking for new target market ideas? Over 3.4 billion people live in rural areas worldwide,...

Support services can be a useful, if not vital tool for students attending university. The need to ensure that sufficient support is...

In the Southern Hemisphere, the academic year starts in February 2019 – but for institutions, getting things ready for the new intake...

Transfer students have long been a second thought for colleges and universities. However, not only are transfer students growing in...