Higher Education News

What is Geo-targeting?

In this article, we take a look at all you need to know about geotargeting for higher ed, and how to get started!

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Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

With marketing trends always changing, it’s hard to know where to begin. We took a look at four areas of higher education marketing to...

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Inspiration to Make Your Higher Ed Social Posts Go Viral

From choreographed dance moves to baby sharks and Justin Bieber, here is what Higher Ed professionals can learn from viral social...

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Five Ways to Enhance Your Student Recruitment

This student recruitment checklist can help you and your institution figure out what the next steps are to make a great plan for your...

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How University Marketers Can Harness the Power of WhatsApp

In this post, we take a closer look at WhatsApp, along with its potential as a tool for universities looking to boost prospective...

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Social Media Calendars in Higher Education Marketing

For Higher Ed, marketing planning is essential for growth and reach. In this article, we explore how you can plan your social media...

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Your 2021 Higher Ed Conference Calendar

Not sure which higher education conference to attend in 2021? Here is our handy guide to help you get started!

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Introducing Instagram Guides

Instagram recently launched a new feature called Guides. What is it? And how can university marketers use it? In this blog post, you...

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How to improve the student journey in 2021

With the world being more digital than ever, here are a few tips on how to improve the student journey, from interested to enrolled,...

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How to encourage students to pick your university

Today students have a plethora of options when it comes to selecting the right school. How can you encourage students to pick your...

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Creative ways to market MBAs

One of the most sought-after professional degrees is that of the MBA. These are creative ways to market an MBA, and what one can do...

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Best digital strategies for lead generation in higher education

In order to successfully reach new students, educators must continually stay on top of the latest digital marketing trends. Here are...

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Focus on the Inbox: Email Practices for Student Recruitment Professionals

It's estimated to be around 4.5 billion email users by 2024, making e-mail marketing more important than ever. We have gathered tips...

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Higher Education News

What is Geo-targeting?

3 min read

If you’re looking for the best way to reach new audiences or attract students from specific geographic regions, it might be time to consider...

What is Geo-targeting?
Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

04.09.2021

Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

4 min read

Benjamin Boivin

Worldwide, vaccines are becoming more widespread, and universities are beginning to reopen, meaning one thing: you have...

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Inspiration to Make Your Higher Ed Social Posts Go Viral

04.07.2021

Inspiration to Make Your Higher Ed Social Posts Go Viral

9 min read

Benjamin Boivin

From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect...

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Five Ways to Enhance Your Student Recruitment

03.19.2021

Five Ways to Enhance Your Student Recruitment

3 min read

Chelsea Castonguay Stanhope

It’s not much of a secret the game has changed in regards to student recruitment, especially over the last year....

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

How University Marketers Can Harness the Power of WhatsApp

03.08.2021

How University Marketers Can Harness the Power of WhatsApp

3 min read

Joanna Hughes

Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious...

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Social Media Calendars in Higher Education Marketing

03.05.2021

Social Media Calendars in Higher Education Marketing

5 min read

Benjamin Boivin

College admissions departments have a lot on their plates. They are the gatekeepers of campuses and the go-to contacts...

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Your 2021 Higher Ed Conference Calendar

03.03.2021

Your 2021 Higher Ed Conference Calendar

7 min read

Benjamin Boivin

After almost of year of a global pandemic, isolation and the itch to take a plane somewhere (anywhere) is really...

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Introducing Instagram Guides

02.01.2021

Introducing Instagram Guides

3 min read

Joanna Hughes

Social media is constantly evolving to provide new ways to keep people connected. One of the latest offerings is...

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How to improve the student journey in 2021

01.27.2021

How to improve the student journey in 2021

4 min read

Benjamin Boivin

It is no secret this past year was historically challenging for higher education recruitment professionals worldwide....

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How to encourage students to pick your university

01.21.2021

How to encourage students to pick your university

3 min read

Chelsea Castonguay Stanhope

Students have a plethora of options when it comes to selecting the right school. More than ever, students can afford to...

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Creative ways to market MBAs

01.13.2021

Creative ways to market MBAs

4 min read

Chelsea Castonguay Stanhope

One of the most sought-after professional degrees is that of the MBA. In fact, during the height of the 2020...

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Best digital strategies for lead generation in higher education

11.13.2020

Best digital strategies for lead generation in higher education

5 min read

Elise Hodge

Today’s Gen-Z students spend most of their time consuming digital media, whether that’s on Instagram, TikTok, Facebook,...

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Focus on the Inbox: Email Practices for Student Recruitment Professionals

09.02.2020

Focus on the Inbox: Email Practices for Student Recruitment Professionals

6 min read

Benjamin Boivin

There are now more ways than ever to reach future college students. From traditional print viewbooks and postcards, to...

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