By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

As the global population continues to grow, higher education professionals and enrollment management consultants have set their focus...

Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.

Building school pride and loyalty helps students successfully finish their education with your institution and helps create satisfied...

Being on college wish lists is the key to earning more applicants, but how can you stand out against competing universities?

We have developed a quick guide on “How to Win Students’ Attention During Their Gap Year” and turn their maybe into a commitment for...

Part 2 of our series on "Why Virtual Campus Tours Work."

Your school needs a virtual campus tour. In our two part series you will discover why tours are important and the details you'll need...

For many, sports recruitment and scholarships might be the way to attain higher education. In this article, we take a closer look at...

In this article, we take a look at the latest news in Higher Ed. Here’s a refresh on what OPMs are, the introduction of OPX, and how...

Nurturing student leads can be one of the best ways to encourage prospective students to put their trust in your university. This...

Recruiting student-athletes to your university can be a great way to encourage diversity and boost enrollment. We share tips and...